Right Decisions Right Now

Kids Shouldn't Use Tobacco Products

ecig pdf

New—Information on E-Cigarettes and other nicotine products.

About the Program

History

R.J. Reynolds Tobacco Company holds as one of its guiding principles and beliefs that minors should never use tobacco products. As part of its efforts to prevent tobacco use among minors, the company has funded youth tobacco prevention programs which address three key audiences:

  • Educators of students in grades 5-9, to provide them with tools to help persuade youth to be tobacco free.
  • Parents and Grandparents, to help them communicate a youth tobacco prevention message to their children and grandchildren; and
  • Retailers, to teach them how to comply with minimum-age laws in their states.

This Program called "Right Decisions, Right Now" is designed for educators, parents, and grandparents.

Since 1991, the Right Decisions, Right Now youth tobacco prevention program has offered materials to middle schools to help educators address the important issue of making good decisions, even if peer pressure and example might suggest a different decision. Originally developed by Lifetime Learning Systems, Inc., By Kids for Kids (BKFK) later updated and adapted the program to digital-lesson format for use in modern classrooms.

Right Decisions, Right Now: Be Tobacco Free program was independently tested nationally and was found to be successful on two key measures: (1) recent smoking levels decreased significantly in test schools, particularly for grades 8-9, and (2) the program lowered anticipated tobacco use among middle school-aged students. In addition, students’ susceptibility to peer pressure and their perception of the popularity of tobacco-using peers both showed significant declines versus control groups.


What is Be Tobacco Free?

Right Decisions, Right Now: Be Tobacco Free is an evidence-based educational program designed to prevent young people in grades 5 – 9 from using tobacco in any form, including cigarettes and smokeless tobacco.

The Right Decisions, Right Now: Be Tobacco Free program was tested nationally and was found to be successful on two key measures: (1) recent smoking levels decreased significantly in test schools, particularly for grades 8-9, and (2) the program lowered anticipated tobacco use among middle school-aged students. In addition, students’ susceptibility to peer pressure and their perception of the popularity of tobacco-using peers both showed significant declines versus control groups.

Who Pays for the Program?

The Right Decisions, Right Now youth tobacco prevention program is fully funded by R.J. Reynolds Tobacco Company, and is free to anyone who desires to use it to help youth avoid tobacco use.